UAF MARKETING

Do you want to be in the epicenter of football events

of a national scale?

Would you like to become part of the football family of Ukraine?

UAF Marketing

Exclusive commercial partner of the Ukrainian Association of Football

About Company

The company was founded in 2016, the 100% shareholder is the Ukrainian Association of Football. General Director of UAF Marketing LLC — Roman Volynets.

UAF Marketing deals with all areas of marketing and commerce of the Ukrainian Association of Football. In particular: development of the “Ukrainian Association of Football” brand, regulation of the rules and possibilities of its use; positioning of the UAF brand and national football teams of Ukraine; involvement of sponsors and partners supporting national football teams of Ukraine and UAF projects; commercial rights to the Ukrainian Premier League and the Ukrainian Football Cup, organization of friendly matches of the national teams of Ukraine; sale of TV rights and organization of match broadcasts of national teams of Ukraine; pricing policy and sale of tickets for matches and related events.

Key Assets of The Company

The most powerful asset of UAF Marketing LLC is the “National Football Team of Ukraine” brand. This means that UAF Marketing is the only that owns all the commercial rights to the national team logo, videos, photos, highlights of football matches, general image rights to images of national team players, etc.

Also in the UAF Marketing pool are commercial rights to the brands of the women’s national football team of Ukraine, the youth and youth national teams, the Ukrainian Football Cup and the Ukrainian E-Football Association.

Such a wide range of rights allows UAF Marketing to build a comprehensive approach to the implementation of marketing programs, considering market trends!

What Task Does The Company Solve?

The main task of UAF Marketing is the implementation and development of projects of the Ukrainian Association of Football and their monetization.

A distinctive feature is that the experience of UAF Marketing LLC allows us to generate projects in accordance with the partner’s goals and objectives.

Thus, in addition to a full range of football assets, in cooperation with UAF Marketing, a partner receives powerful consulting in the implementation of this asset!

Projects

Tickets to The National Teams' Events

The fans remain the heart of football! This is the 12-th player who inspires, gives faith and inspiration and charges, sometimes, to the impossible!

Therefore, ensuring the access of fans to matches of the national team is one of the key tasks of UAF Marketing.

UAF Marketing sells tickets for home and away matches of the country’s main team, national women’s national team, youth, and junior national teams, the final of the Ukrainian Football Cup. And the format of this implementation allows forming a complete database of fans, for further targeted communication and popularization of the number one sport in Ukraine.

Fan Shop / E-Commerce / Arber Line

Merchandising and implementation of license rights is one of the important areas of business of UAF Marketing.

Being part of a football family means identifying with the national team and UAF brand. And what can be the most vivid expression of this identification, if not the purchase of goods with a brand logo?

With this goal in mind, the “UAF Fan Shop” project was launched, where every football fan could choose souvenirs, unique calendars, national team sport equipment, etc.

A separate direction was the launch of an exclusive casual clothing line together with UAF’s fashion partner, the Arber company, “ARBER by UAF”. The collection received favorable reviews from the audience and allowed to bring the football brand to a new fashion niche.

Lion of The Match

It is impossible to attribute e-football exclusively to e-sports disciplines! After all, e-football remains a kind of traditional football. With its rules, canons and competitive component.

That is why in 2020, on the initiative of UAF and with the support of UAF Marketing, the Ukrainian e-football association was created within the football association.

In two years, the UAEF has gained strength, and in 2021 they hosted the European Cyberfootball Championship in the discipline Pro Evolution Soccer — European Nations Cup 2021.

E-Football

It is impossible to attribute e-football exclusively to e-sports disciplines! After all, e-football remains a kind of traditional football! With its rules, canons and competitive component.

That is why in 2020, on the initiative of UAF and with the support of UAF Marketing, the Ukrainian e-football association was created within the football association.

In two years, the UAEF has gained strength, and in 2021 they hosted the European Cyberfootball Championship in the Pro Evolution Soccer discipline — European Nations Cup 2021.

UAF YouTube Channel

The largest video resource of the Ukrainian Association of Football with unique content! Football and exclusive football-related videos became the asset that allowed the UAF YouTube channel to receive the YouTube Silver Button in a short period of time.

During the active period of Covid-19, YouTube of the UAF also became an information resource for many sports media.

Currently, a distinctive feature of UAF YouTube is its diversity: broadcast of matches of various national teams, highlights, publication of football-related videos, cyber football, exclusive interviews and special projects, public football events, etc.

Epicentr Documentaries

Exclusive image rights and opportunities received from UAF Marketing, the title sponsor of the national team of Ukraine, the “Epicentr” brand presented to the public two documentaries about the national football team of Ukraine.

In 2021, the world saw “Special Atmosphere”. The background of the life of the national football team of Ukraine under the leadership of the legendary Andrii Shevchenko. The picture received favorable reviews from experts and viewers and was included in the official selection of international film documentary awards.

And already in 2022, a new project “Five Finals” about the national team, led by Oleksandr Petrakov, was presented.

Both documentaries were widely distributed, and fans of their favorite game saw the life of the National Football Team of Ukraine from a different angle, with its training, “secret”, tactics, installations, disappointments, and joys of the national football team.

NFT

NFT, tokens, NFT games have become new projects for UAF Marketing.

Having a photo and video archive of all national football teams of Ukraine in its assets and exclusive rights to them, the implementation of these modern projects becomes quite promising.

In particular, a series of special NFTs from the Empoli – Ukraine collection was released within the control match of FC Empoli – Ukraine together with the company Blocksport, which is a partner of FC Empoli.

Negotiations are ongoing to include the national teams of Ukraine in the Sorare fantasy football simulator.

In the future, the development of the NFT direction is based on the example of the “TOP SHOTS NBA” project, which, among other things, can allow the creation of a “Personal football museum” for every football fan.

UNITED24

In the conditions of war in Ukraine, no patriotic and socially responsible business can remain aloof. Especially when this business promotes football at the national level!

That is why UAF and UAF Marketing were among the first to join the support and popularization of the global fundraising platform UNITED24, created at the initiative of the President of Ukraine.

UNITED24 is the main window for collecting donations in support of Ukraine. The ability to make a donation in one click from any country and receive a report on the collected funds.

In addition to the transfer of funds collected during the control matches of the national team of Ukraine and the sale of virtual tickets, donations in voting for the Lion of the match, a QR code with a link to the UNITED24 website is present in the broadcasts of matches of all national teams of Ukraine, and the logo of the platform even appeared at the control matches on players’ apparel! This provided a powerful promo for the project and once again emphasized that the national football team of Ukraine is a worthy face of our country.

Partners

National Sponsor of The Ukrainian National Football Team

Premium Sponsor of The National Football Team of Ukraine

Official Cryptopartner of The Ukrainian National Football Team

Technical Sponsor of The National Football Team of Ukraine

Contacts

UAF Marketing LLC

7А, Laboratornyi Ln., Kyiv, 01133, Ukraine

+380 44 521 05 12

info@uafmarketing.com.ua

National Sponsor of the Ukrainian National Football Team
Premium sponsor of the national football team of Ukraine
Official Cryptopartner of The Ukrainian National Football Team​
Technical Sponsor of The National Football Team of Ukraine
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